Simon Rimmer is one of the most recognized and beloved figures in the world of British cuisine. Known for his approachable cooking style and charming television presence, he has transformed everyday ingredients into spectacular dishes that inspire both home cooks and professionals alike. His unique approach combines creativity, simplicity, and a deep respect for fresh, seasonal produce, making him a true icon in the culinary industry.
Quick Bio
Full Name | Simon Peter Rimmer |
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Date of Birth | 5 May 1963 |
Birthplace | Wallasey, Merseyside, England |
Nationality | British |
Profession | Chef, Restaurateur, Television Presenter, Author |
Famous For | Co-presenting Sunday Brunch on Channel 4 |
Restaurants | Greens (Didsbury), Earle (Hale) |
Specialty Cuisine | Modern British & Vegetarian Cuisine |
TV Debut | Something for the Weekend |
Books Authored | The Accidental Vegetarian, Men Love Pies, Girls Like Hummus |
Notable Achievements | Pioneer of vegetarian fine dining in the UK |
Early Life and Culinary Beginnings

Born in Wallasey, Merseyside, SiBorn in Wallasey, Merseyside, Simon Rimmer didn’t initially set out to become a chef. His early career began in the world of fashion design, where creativity was already a core part of his life. However, his passion for food and cooking gradually took over. Without formal training, he taught himself by experimenting in his own kitchen, learning from cookbooks, and studying the art of flavor balance. This self-taught journey gave him a unique style — intuitive, inventive, and deeply rooted in the joy of cooking.
In 1990, Rimmer took a leap of faith by opening Greens, a small vegetarian restaurant in Didsbury, Manchester. What began as a modest venture soon grew into a trailblazer for vegetarian cuisine in the UK. His ability to create vibrant, hearty, and satisfying dishes without relying on meat set him apart from his contemporaries.
Rise to Fame in the Culinary World

Simon Rimmer became a household name thanks to his down-to-earth style and genuine love for food. His restaurant’s success led him to television, where he quickly connected with viewers through shows like Something for the Weekend and later Sunday Brunch. His friendly personality, humor, and effortless presentation made him one of the most popular food presenters in Britain.
As his TV presence grew, so did his influence. He began to appear in cooking competitions, guest segments, and culinary events across the country. His focus remained consistent — making good food accessible to everyone. Whether it was a simple stew, a vegetarian pie, or a gourmet main course, Simon’s dishes reflected warmth, balance, and creativity.
Signature Cooking Style
The heart of Simon Rimmer’s cooking lies in simplicity and freshness. He believes that good food doesn’t have to be complicated or pretentious. Instead, it should be about using the best ingredients, cooked with care and attention. His vegetarian dishes often feature seasonal produce, bold flavors, and unexpected twists that surprise the palate.
Simon’s recipes are known for blending traditional British comfort food with a modern flair. He reimagines classics — from Sunday roasts to hearty pies — with contemporary techniques and lighter touches. His background in design also influences his presentation style; every plate tells a visual story that reflects his artistic eye.
Television Career and Popular Shows

Rimmer’s transition from chef to television presenter was seamless. His big break came with Something for the Weekend, a show that combined cooking, chat, and entertainment. Viewers were drawn to his authenticity and humor, and his partnership with co-host Tim Lovejoy created instant chemistry.
After that, Sunday Brunch became a weekend staple for families across the UK. The show featured celebrity guests, easy-to-follow recipes, and a relaxed vibe that perfectly suited Simon’s personality. Beyond this, he also appeared in shows like Tricks of the Restaurant Trade, Eat the Week, and even participated in Strictly Come Dancing, showcasing his fun and adventurous side.
Contribution to Vegetarian Cuisine
Before vegetarian and vegan food became mainstream, Simon Rimmer was already pioneering it in the 1990s. Through his restaurant Greens, he challenged the notion that vegetarian meals were boring or bland. His creative dishes, such as butternut squash lasagna and beetroot risotto, earned critical acclaim and helped shift perceptions about plant-based dining.
He has often said that his goal is not to convert people to vegetarianism but to make them realize that great food can come from vegetables, grains, and pulses. His philosophy has influenced a new generation of chefs to embrace plant-based cooking with confidence.
Restaurant Success and Philosophy
At Greens, Simon Rimmer’s culinary philosophy truly shines. Every dish is prepared with a focus on sustainability, quality, and local sourcing. The restaurant champions regional produce, supporting farmers and artisans who share his passion for ethical food.
His second restaurant, Earle, expanded his repertoire beyond vegetarian cuisine, offering an eclectic mix of modern British dishes. Across both venues, Rimmer emphasizes that food should make people happy — not just satisfy hunger. This emotional connection to food defines his approach and continues to draw loyal diners year after year.
Writing and Cookbooks
In addition to his restaurants and television career, Simon Rimmer is also an accomplished author. His books, including The Accidental Vegetarian, Revolution, and Men Love Pies, Girls Like Hummus, are celebrated for their approachable tone and inspiring recipes. They encourage readers to cook with passion and to enjoy the process as much as the final plate.
His writing reflects his belief that anyone can cook delicious food with confidence, provided they have curiosity and a bit of patience. The accessible language and easy instructions make his books favorites among home cooks.
Awards and Recognition
Throughout his career, Simon Rimmer has received numerous accolades for his contribution to food and broadcasting. His restaurant Greens has consistently appeared in top dining guides, and he has been recognized for his efforts to promote vegetarian and sustainable cooking. His television career also earned him respect as one of Britain’s most trusted culinary voices.
Influence on Modern British Food
Simon Rimmer’s influence extends far beyond his restaurants and TV shows. He helped shape the modern British food culture, making vegetarian cuisine exciting and accessible. Many chefs cite him as an inspiration, particularly for his ability to merge comfort food with innovation.
His legacy is built on the belief that cooking should bring people together, creating memories that last. Through his media work, cookbooks, and restaurants, he has continued to promote that message with sincerity and passion.
The Man Behind the Apron
Behind the fame, Simon Rimmer remains down-to-earth and genuinely passionate about what he does. Whether teaching people how to perfect a simple pasta dish or serving up elegant plates in his restaurant, he never loses sight of his core values — creativity, community, and care.
He has proven that you don’t need formal training to make a mark in the culinary world. What you need is vision, persistence, and a genuine love for food.
Legacy and Future Endeavors
As Simon Rimmer continues his culinary journey, his influence only grows stronger. With the rising popularity of plant-based diets and sustainable cooking, his early work feels more relevant than ever. Fans eagerly await new cookbooks, restaurant projects, and TV appearances that will undoubtedly continue to inspire home cooks and food lovers alike.
He remains a guiding figure in the food industry, a chef who not only cooks but also teaches the art of appreciation — for food, people, and creativity itself.
Conclusion
In every sense, Simon Rimmer is more than just a chef. He’s a storyteller, a teacher, and a pioneer. His journey from self-taught cook to household name proves that passion and authenticity can turn simple meals into art. Whether in his restaurants, on screen, or in his books, he continues to remind us that great food is about joy, imagination, and love.
FAQs
Who is Simon Rimmer?
Simon Rimmer is a British chef, restaurateur, TV presenter, and author known for co-hosting Sunday Brunch.
What is Simon Rimmer famous for?
He is famous for his restaurant Greens and for pioneering vegetarian cuisine in the UK.
Has Simon Rimmer written any books?
Yes, he has authored several cookbooks, including The Accidental Vegetarian and Men Love Pies, Girls Like Hummus.
Where is Simon Rimmer from?
He was born in Wallasey, Merseyside, England.
What type of food does Simon Rimmer cook?
He specializes in modern British and vegetarian dishes with creative twists.
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